Lekstudio

UNUSUALLY is a communication concept we(Åkestam Holst) have incorporated into everything we create for Pause (an exclusive chain of HiFi stores).
This campaigned was aimed at film enthusiasts, and communicates the film that should be experienced using the high-end products that Pause ljud och bild sell.

We illustrated a number of different well-known scenes, using the Pause ljud och bild employees, as different characters, to promote the classic box set.
The ads went out in some of Sweden’s largest newspapers.

Creative/Design: Lekstudio
Agency: Åkestam Holst