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Oxfam commissioned ODD to develop a new communications strategy, identity and creative approach to their youth marketing – which was first seen throughout most of the UK music festivals of 2007 as posters and banners but also on other printed material, t-shirts, stickers, badges, animation, branded spaces and online. The brief was to refresh Oxfam´s youth identity to ensure that it appealed strongly to the target audience; adds value to Oxfam´s brand rather then diluting it; competes favourably with communications from other brands in the same marketplace. This audience often gets ’bulldozed’ with shocking or over-demanding imagery from other charities. We wanted people to find Oxfam accessible and discover more information at their own pace and at a time witch didn’t interfere with their festival experience. Live your life, change your world. 
In collaboration with ODD
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