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The Colour Rooms - Temporary Exhibition Design

Following Fallon’s award winning commercials ‘Balls’ and ‘Paint’ for Sony BRAVIA, in 2007 they launched their third commercial in the series - ‘Rabbits’. Along with the continued accolade from its exposure on television and outdoor media, Sony wanted to introduce another layer of communication to accompany its release in a non-traditional way. ODD were briefed by Naked and Lunch Communications to design and build a temporary hospitality and exhibition space that would allow trade, consumers and the public an opportunity to experience the BRAVIA brand. After sourcing two uniqe spaces.  A disused railway arch in Shoreditch (London) and a former power station in Prenzlauer Berg (Berlin), ODD designed pop-up BRAVIA installations called The Colour Rooms.  Alongside the interior/exhibition design, ODD also developed a unique identity and mark for The Colour Rooms, accompanied by stationary menus and other collateral within the spaces. In Collaboration with ODD
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